Fractional sales for founder‑led startups.
Fractional Sales Pros helps B2B startups move beyond founder‑led sales to build a repeatable revenue engine - giving you senior sales leadership long before a full‑time VP is in the budget and without the risk of a junior hire who needs constant handholding.
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For founders who are still the primary closer and want a system, not just more calls.
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For B2B startups with early traction that need a repeatable outbound motion and clean pipeline.
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For teams that can't justify a full‑time VP of Sales but have outgrown "winging it" on sales.
Who this is for:
- Founders stuck closing every deal who need to transition to a scalable system
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B2B startups with early traction that need a structured outbound motion and clean pipeline
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Teams that need senior sales leadership without the $200K+ salary, but a junior rep who needs constant coaching won't solve the problem either
Who this isn't for:
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Founders who want to hand off sales without staying involved in the process
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Pre-product or pre-revenue companies that haven't closed their first few customers yet
- Teams expecting instant results without investing time to document what's actually working
How we build your sales system
Process, Pipeline, Performance, People - the complete system to scale beyond founder-led sales.
- Process – Document and systematize your sales motion so it's repeatable by others
- Pipeline – Build a lean outbound engine with clean data, sequences, and a CRM that actually works
- Performance – Track what matters, keep your pipeline healthy, and continuously optimize results
- People – Hire, onboard, and coach your first sales rep so you avoid the "bad hire → start over" loop
How we'll work together
Fractional Sales Pros works as your sales leader for 10 hours per week, with a minimum 6‑month engagement. Together, we’ll decide where those hours drive the most revenue impact each week.
- Sales Motion Diagnosis
- Deal and Pipeline Review
- Sales process and playbook
- Outbound strategy and messaging
- Sequence and campaign setup
- Sales systems and tooling
- Full-cycle sales
- First sales hire support
- Forecasting and revenue reporting
A fraction of my experience
Over my career, I’ve taken messy, founder-led sales and turned them into predictable systems that have generated over $100M in revenue.
At The Wall Street Journal, Stack Overflow, Arden Media and TLDR newsletters, the pattern was the same: step into an underbuilt sales motion, install structure, hire and coach the team, and grow it to multi‑million, scalable revenue.
If you’re not sure what needs to change but know founder-led sales isn’t sustainable, use the form to schedule a short review call. No decks, no pitch. Just a focused conversation about your numbers, bottlenecks, and practical ways to make revenue more reliable.