Fractional Sales Pros helps B2B startups move beyond founder‑led sales to build a repeatable revenue engine - giving you senior sales leadership long before a full‑time VP is in the budget and without the risk of a junior hire who needs constant handholding.
WHO THIS IS FOR
- Founders stuck closing every deal who need to transition to a scalable system.
- B2B startups with early traction that need a structured outbound motion and clean pipeline.
- Teams that need senior sales leadership without the $200K+ salary, but a junior rep who needs constant coaching won't solve the problem
either.
WHO THIS ISN'T FOR
- Founders who want to hand off sales without staying involved in the process.
- Pre-product or pre-revenue companies that haven't closed their first few customers yet.
- Teams expecting instant results without investing time to document what's actually working.
HOW WE BUILD YOUR SALES SYSTEM
Process, Pipeline, Performance, People - the complete system to scale beyond founder-led sales.
PROCESS
Document and
systematize your sales
motion so it's repeatable
by others
PIPELINE
Build a lean outbound
engine with clean data,
sequences, and a CRM that
actually works
PERFORMANCE
Track what matters, keep
your pipeline healthy, and
continuously optimize
results
PEOPLE
Hire, onboard, and coach
your first sales rep so you
avoid the "bad hire →
start over" loop
WHAT YOU GET IN THE FIRST 30 DAYS
In the first 30 days, the goal is to see exactly what’s driving revenue today and make that motion more repeatable, with less of it depending on you.
- Learn your company’s mission, vision, goals, and any technical context needed to sell with credibility.
- Audit your existing sales process, materials, and go‑to‑market strategy to see what’s working and what’s breaking.
- Analyze and engage existing customers to protect revenue and uncover quick expansion opportunities.
- Build or refine your systems, update sales materials, confirm your ideal customer profile, and adjust GTM strategy where needed.
- Create targeted prospect lists for new customer acquisition and begin outreach.
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HOW WE'LL WORK TOGETHER
Fractional Sales Pros is your hands‑on sales leader, not just an advisor. The goal is to build and test a repeatable sales system, prove what works, and de‑risk your next sales hire.
Initial engagements typically start at 10 hours per week over 6 months. That’s enough time to implement changes, see what’s working in your pipeline, and iterate with real data.
Together, we’ll decide where those hours drive the most revenue impact:
-
Sales Motion Diagnosis
-
Deal and Pipeline Audit
-
Sales Process and Playbook
-
Outbound Strategy and Messaging
-
Sequence and Campaign Setup
-
Sales Systems and Tooling
- Forecasting and Revenue Reporting
- Full-cycle Sales
- First Sales Hire Support
A FRACTION OF MY EXPERIENCE
Over my career, I've taken messy, founder-led sales and turned them into predictable systems that have generated over $100M in revenue.
At The Wall Street Journal, Stack Overflow, Arden Media and TLDR newsletters, the pattern was the same: step into an underbuilt sales motion, install structure, hire and coach the team, and grow it to multi‑million, scalable revenue.
If you're not sure what needs to change but know founder-led sales isn't sustainable, use the form to schedule a short review call. No decks, no pitch. Just a focused conversation about your numbers, bottlenecks, and practical ways to make revenue more reliable.
TESTIMONIALS
"As a founder, the hardest transition is moving from founder-led sales to a system that scales without you. Danny is exceptional at that moment. He brings senior judgment, runs the pipeline end to end, closes real deals himself, and installs the structure, process, and coaching needed to build a sustainable sales organization. The result is a team and revenue engine that continues to perform as the business scales.”
Jeff Szczepanski
Serial Founder
COMING SOON